Human-in-the-loop ads management

ADRA watches your ads. You keep the last word.

It reads your website, watches your Google Ads every morning, and tells you what’s wrong and why — in words your whole team can read. Nothing changes until you approve it. And then you still have five minutes to take it back.

Passwordless — we send you a one-time link. No ad account needed to start.

Warning · Google AdsToday, 06:04

DEU | Generic is losing 41% of its impressions to its own budget

What we found

The campaign hit its 40 daily cap on 6 of the last 7 days. Lost impression share (budget) is 41%. It converts at 18.40 — your cheapest conversions anywhere.

Why this is probably happening

  • 78%The daily budget is capping a campaign that converts below your target.
  • 46%Seasonal demand is up — searches for your terms rose over the last two weeks.

What we recommend

Raise the daily budget to60

Risk: low · reversible

A real recommendation card. Approve it — the countdown is the one you’d get.

The loop

Observe, reason, propose — and stop, every time, at you.

  1. Once, at setup

    ADRA reads your world

    It crawls your website, reads the PDFs and price sheets you upload, and writes an understanding of your company. Disagree with a line? Edit it by hand — it's your dossier.

  2. Every day at 06:00

    It watches your campaigns

    It pulls your Google Ads performance and reads it against your goals, your own documents, and the seasonal moments you marked. Impatient? Run the analysis yourself and watch it think.

  3. When something's off

    It explains before it proposes

    Every card says what it found in your data, why it's probably happening — ranked hypotheses, each with a confidence score — what it would change, and how risky that is.

  4. Your call, then +5 minutes

    You decide. Then you can still take it back

    Approve, reject with a note, or modify the numbers first. Approved changes wait five minutes before anything reaches Google, and you can stop them the whole time.

No ad account? Still works

ADRA earns its keep before it ever touches a platform.

Give it your website and your documents and it will already understand your company, design complete Google Ads campaigns from scratch, and hand you structure, targeting, budgets, and copy you can paste in yourself. Nothing is pushed live to any platform. Connect Google Ads later, when you want the daily watch and the approval loop too.

Start with just your websiteConsultancy · nothing is pushed live

What’s inside

Nine rooms, one opinion of your business.

Everything reads from the same understanding of your company, so the chat, the ads, and the recommendations never contradict each other.

Ad Studio

Describe what you want. Get complete Google Ads campaign drafts back — structure, targeting, budget, and paste-ready copy.

Understanding

The dossier ADRA writes about your company, in plain language. Every recommendation and every ad is grounded in it.

Recommendations

Findings sorted by severity, each with hypotheses, reasoning, and a risk level. Approve, reject, or modify.

Metrics

Impressions, clicks, CTR, spend, conversions, cost per conversion — and the AI's read on what moved and why.

Knowledge base

Your site and documents, crawled and chunked. Re-crawl any time; the old knowledge stays until the new crawl succeeds.

Chat

“Why are my hiring ads not getting any clicks?” Ask in plain words. Answers come with the same approval cards.

Audit log

Append-only, searchable, and honest about who did what — AI or human — with the full before and after of every change.

Seasonal calendar

Mark Christmas, a hiring drive, a launch. ADRA reads the calendar before it forms an opinion about your numbers.

Companies

Run several businesses side by side. Each one's data, knowledge, and ad accounts stay walled off from the others.

Guardrails

An AI with opinions, not permissions.

Nothing goes live without you

ADRA has no standing permission to spend your money. Every change is a proposal until you say otherwise.

Five minutes to change your mind

Approved actions sit in a countdown you can stop. Only cheap, reversible changes ever run automatically.

Everything is on the record

Every action — AI or human, including your undos — lands in an append-only log with its reasoning attached.

Your data stays yours

Self-hosted. Export everything as JSON or delete your account outright. No trackers, and therefore no cookie banner.

Let it read your website tonight. Argue with it in the morning.

We’ll send a one-time link to your work email.